Mumbai (Maharashtra) [India], November 24 (ANI/NewsVoir): As part of its expansion plan, children's and maternity clothing retailer Me N Moms opened 12 new stores in India today. Opened three stores in Hyderabad, Telangana; two in Nagpur, Madhya Pradesh; two in Gautam Budh Nagar (Noida), UP; Batinda, Ludhiana and Punjab There is one Mulitse each; one is in Kolkata, West Bengal, and the other is in Muzaffarpur, Bihar.

Among them, Noida has the largest branch of DLF Mall in India, and the nearby Gaur City Mall and Greater Noida West also opened one.

It is undeniable that the COVID-19 pandemic has accelerated sales on e-commerce platforms. However, for many garments that pursue perfection, fit, color and material, they are still very concerned when shopping online. When buying for newborns, babies, and children, parents become more picky.

They have the right reason-baby products need to be refined and safe. In order to reach parents who are looking for high-quality but reasonably priced products, Me N Moms continues its strong geographic expansion plan in the country even though the pandemic subsides.

The retail store currently has 135 stores in 69 cities in India and will soon open 20 stores in seven other cities. The brand plans to open 200 stores by the end of this fiscal year, including company-owned and franchised stores.

"Due to high prices, the scope of baby care and parenting is limited to the upper class of society, but every baby should grow up safely and healthily in the early years. They should not be deprived of the pandemic," said Naresh Khatar, managing director of Me N Moms. He opened the Mamta Collection, a medium-sized store in the suburbs of Mumbai for the first time in 1989. His parents' interest in this store prompted him to establish a distribution chain for baby care products. On May 8, 1994, the first flagship store of Me N Moms Private Limited was unveiled in Juhu. Today, the brand is the only brand in the country that offers a variety of child care and mother care products in all Me N Moms stores and more than 10,000 leading baby stores and pharmacies nationwide.

Retail through its baby care and parenting brand MeeMee also offers a variety of products in different categories, including skin and oral care, feeding, practical baby accessories, travel, nurseries, toys, fashion and maternity clothing. In 2007, we launched MeeMee, its product line is small, the price is reasonable, and more people can afford it. "International quality and affordable price range make MeeMee a popular brand among consumers."

The company now has more and more professional products, including compact breast pumps designed for working mothers, heat-sensitive spoons, nail clippers with magnifying glasses, squeeze silicone feeders, and unique baby fingers with lids. Brushes, a unique baby forehead thermometer, and a -way diaper pad can prevent rashes in babies.

"Indian parents are now more aware of the demand for nursing and baby care products, but compared with the international first world market, the overall awareness of using safe and hygienic products for babies and mothers is very low. In India, mothers in a small town do not know The benefits of breastfeeding a baby and follow traditional advice in case of any problems. In addition, the high price of professional products limits them to the upper class of society. Therefore, our goal has always been to introduce a mother that can support her before she is pregnant until she is three years old. Products," Khatar said.

With the expansion into new towns, Me N Moms, which currently has more than 950 employees, is also creating new job opportunities and encouraging local talents to participate in the development of innovative products that meet international standards (ASTM, EN, BIS and ISI certification). The foundation years of a baby's life are perfect.

The brand has a unique franchise model. After setting up and giving sufficient training, the store is handed over to the franchisee. This provides autonomy for franchisees while ensuring that they do not compromise on quality. The products have undergone rigorous testing before being marketed.

This story is provided by NewsVoir. ANI is not responsible for the content of this article. (ANI/NewsVoir)

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