As a society, we make hundreds of choices every day. Being able to choose what best suits our lifestyle makes us satisfied and convenient, especially in parking. A recent ZipCar study reported that 87% of New York City drivers believe that finding a public parking space is more stressful than sitting next to a crying baby on an airplane — oops! Moreover, 40% of drivers in the United States admit to avoiding shopping in places where parking is difficult.

As you can see, smart cities and operators clearly need to provide drivers with better options when looking for and paying for parking spaces. With the advent of cloud-based technology, operators everywhere have the opportunity to improve the way they manage and enforce parking, while adding convenience to the overall parking experience.

Facts have proved that whether it is in a hospital or an office building, the permit is beneficial and convenient for operators and drivers. However, due to the need for a lot of manual management, time and again physical licenses are still an obstacle to the efficiency of operators. Today, more and more operators are looking for parking management software to automate the entire process through digital licenses. With all the licenses in the cloud, operators can not only simplify the entire management process and reduce costs, but also make the work of the parking lot more convenient and safer. Unlike physical licenses, digital licenses are shared electronically with parking people, and you can choose to book and pay for parking in advance.

Through the Roker app, parkers can locate, book and pay for parking online. This is a good choice for parkers to find a place that meets their specific needs—whether they need a barrier-free space close to the elevator or a place that needs to be rented for a long time near the school campus.

The cloud-based parking platform makes contactless payment for parkers possible. Using this feature, operators can provide a variety of payment options, while enabling drivers to pay for parking directly through their mobile phones or through the "click to pay" feature at the entrance of the facility. For example, if parents have a young child in a stroller, they will certainly prefer to pay for parking via their mobile phone instead of walking around the facility looking for a kiosk.

By bringing everything to the cloud, operators can access key parking data that indicates key trends, how parkers use their facilities, and what their preferences are. It also enables operators to adjust their permit prices and enforcement policies based on the parking needs of the city in which they are located. Having this valuable data is an asset when making strategic decisions to improve operational efficiency, increase revenue, and respond to the needs of parkers.

Smart technology has brought an additional source of income for operators. Using the Roker app exclusively, operators can list vacant parking spaces in their facilities and contact nearby drivers who are looking for parking spaces. Providing parkers with more flexible search, reservation and payment parking options will not only increase the traffic of these companies, but will eventually increase their income because it adds a layer of convenience.

Roker's cloud-based parking platform is designed to strengthen the management and law enforcement processes of operators, while providing more convenience for parkers. With the continuous development of smart cities, the demand for smarter parking solutions is essential to keep up with the evolving pattern of urban traffic. At Roker, we provide an innovative, responsive, and cost-effective solution that enables organizations to remain agile in the face of growth. For more information, please contact us immediately.

ROKER provides technical solutions for urban space management (including parking and law enforcement) to help public safety agencies and commercial markets achieve higher revenue recovery. The company has created an ecosystem for smart parking, which will be integrated with global smart city plans. ROKER leverages the proprietary intellectual property rights of Maryland-based Rekor Systems, Inc. (NASDAQ: REKR) and Cygnet Infotech, a leading product engineering and application development services company, which delivers through artificial intelligence-driven decision-making Real-time road intelligence. ROKER was established in 2020.

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