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Friday, 3 June 2022 | 13.1°C Belfast
Rachel Porter, Mum & You; Frances Kelly, Johnson Brothers; and Emma Mullan, Mum & You.
Northern Ireland is the first market in the UK and Ireland to secure Mum & You baby products for sale in retail stores, following a pioneering distribution agreement with Lisburn-based Johnson Brothers.
P reviously only available to buy online, Mum & You is to be distributed by Johnson Brothers to Gordons Chemists, MediCare, McKeevers Chemists, Clear Pharmacy and Bradley’s Pharmacy, with more outlets to follow.
More than 100 years in business, Johnson Brothers specialises in the sale and distribution of leading pharmaceutical, foodservice and retail brands.
Mum & You products to be distributed locally include Nappychat Eco Nappies, Nappychat Eco Pants and 100% Biodegradable Wipes, with a 30% discount available in selected stores for a limited time to mark the launch in Northern Ireland.
Mum & You baby wipes were the first in the UK to feature fully recyclable packaging, are plastic free and made from sustainably sourced, plant-based material.
The company’s Premium Performance Nappychat nappies come with different character designs, tips, stories and rhymes to encourage parents to chat and sing to their baby to help bond and support their language development.
“We are thrilled to have secured this deal to distribute Mum & You products to stores for the first time,” said Frances Kelly, executive head of procurement & DRP at Johnson Brothers. “It adds another leading brand to our strong portfolio.
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“Mum & You has been incredibly popular through online sales and we have very strong interest from potential stockist here so we expect them to sell well. It is such a great brand to be able to bring directly to customers here in Northern Ireland and we look forward to working with brand to build on the initial success.”
Emma Mullan, senior innovation manager at Mum & You, said: “We’re a small company of mostly mums (and a few dads!) and our products are lovingly designed by mums, for mums.
“For the last 4.5 years, we have been creating products we wish we had; high quality, convenient and eco-friendly mum and baby products that work well for busy parents.
“We are really pleased to be working with Johnson Brothers and are very excited to see the products on shelves and in consumers’ hands in Northern Ireland.”
As well as creating eco-friendly products, for every subscription sold, Mum & You makes a donation to The Hygiene Bank, which sorts and shares donations to those in need across the community. The business also donates essential hygiene items to refugee charities and families.
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